Finding The Right Design Company For The Job
The Essential Fit Between Client and Designer
In today’s economy, you need to squeeze as much value as you can from every business dollar you spend. On the road to profitability, the more efficient the process in creating your marketing materials, advertising, company logo and business systems, etc., the more profit you, the client, will see at the end of the project.
Troubadour Design Studio is a small company – so we understand the concept of getting value for your dollar quite well. Our business plan, from the beginning, was to keep our company small, efficient and nimble. We don’t have a lot of overhead costs that drive up our costs which would then be passed on to you, the client. That’s how we like it, and that’s how our clients like it as well.
Troubadour Design Studio is truly your one-stop-shop for all your design and marketing needs. In addition to our own industry experience, we have a established an extensive network of creative professionals that we utilize to complete every facet of your advertising or marketing campaign. Need a website? We can do that. Want to promote the products you are selling on that website with a direct mail campaign? We can design the piece, pull the list and get it in the mail for you. Does that mail piece need some sharp copy and some great photography? We got you covered on both fronts. So if you want to take the hassle out of getting your communications needs met, look to the Troubadour Design Studio.
Evaluating A Project
“What do I need to complete my project?
Every project we undertake needs to begin with a clearly defined purpose. Therefore, every project at Troubadour Design starts with an in-depth discussion with the client. What are the project goals? Who is the audience? What is the timeline? We’ll take the time to understand what your company is all about, where you have been, what’s worked for you in the past, and more importantly, what will work for you in the future.
That’s why we are here. As the client, you have recognized a need – in your marketing plan, your business system, your advertising campaign. Meeting that need with the proper solution is what we do. We have the experience to work with you, assess your situation and recommend a course of action.
The Search For The Right Design Firm
Choosing The Right Company For The Job, and Vice Versa
There are lots of options when it comes to finding a designer to help with your marketing or advertising project. As you proceed with this search, keep these three elements in mind, and you’ll find the right match: Talent, Service, Price.
TALENT — The talent of any design firm can be seen in their portfolio. When you meet with designer and view their portfolio, it will be clear if their approach shows, not only a good sense of style and artistic ability, but also if that style is in tune with your own. The designer should also be able to explain how their work matched the needs of the client and the demands of the market. At Troubadour Design Studio, we have worked with large corporations like Hallmark Cards and smaller non-profit organizations like the Cystic Fibrosis Foundation of Nebraska. We know we can provide the design solutions you need to get the job done.
SERVICE — You are looking to a design firm to help you meet the goals and project deadlines of your company, and you have a right to demand that your job is done on time. The best way to determine how a design firm serves its clients is to talk with their other customers. Troubadour Design Studio takes the approach that you are more than a client – you are a business partner – and we treat you as such. We are proud to provide a list of our business partners and hope you will call them to check us out!
PRICE — Everyone has a budget and you will find a large discrepancy in price among graphic designers. Design is no different than any other vocation – you usually get what you pay for. My recommendation is to use talent and service to pre–qualify design firms. Then go for the best value among the best-qualified firms. At Troubadour Design Studio, we believe that quality graphic design should be affordable for every business, no matter what their size. We are confident we can come up with a design solution to meet your budget.
Troubadour Design Studio is a full service graphic design and visual marketing firm. Our capabilities include, but are not limited to:
Website Design, Support, Management — We give clients the complete access to their website, providing the means to update site content as often as the client deems necessary.
Branding — naming, logo design, trademarking, maintenance and extension of brand equity.
Marketing Strategy Development — creating a clear and concise plan for current and future marketing direction.
Print Collateral — brochures, annual reports, direct mailers, post cards, calendars, POS signage, and more.
Package Design — conceptual development, design and implementation.
Photography — photojournalism, portraits, facility shots, product shots, conceptual photo-illustration.
Displays — tradeshow booths, signage (interior and exterior), banners.
Copy Writing — headlines, original copy, editing of client-supplied copy.
Art Direction — artistic consultation in photo sessions, working with illustrators or other creative commissions.
Print Supervision — specifying paper stock and inks, gathering estimates, awarding print contracts, writing instructions, inspecting proofs and attending press checks.
Style Guides — creation of guidelines for a company‘s marketing department to keep a consistent look across all marketing materials.
Direct Mail and Order Fulfillment — list sourcing, mail cost estimates, kitting, flexible quantities, multiple ship locations, quality control.